Nostalgic Evocations: Kaboom

Kaboom (General Mills 1969-2010).

When my sister and I would go to the grocery store with my parents we would be allowed to pick out our breakfast cereal…if we were good.  If not, we were stuck with Honey Nut Cheerios — neither one of us wanted that.  My sister’s go-to was Cap’n Crunch; mine was either Cocoa Pebbles or Fruity Pebbles.  Every once in a while I would mix it up and try something new.  Kaboom was one of those occasional choices off the beaten path.  It was a huge mistake.  Even for a child, Kaboom was pretty unappetizing…actually, downright gross is a better descriptor.


It was essentially smiley face shaped oat cereal…which actually looked more like a creepy mask from some horror movie, and what were supposed to be bear, lion, elephant, and star shaped marshmallows.  It took a very creative child to discern animal shapes from the stale blob shaped marshmallows.

I bring this travesty of a child’s breakfast cereal up, only because no one seems to remember it ever existed.  Was it so bad that so many people blocked it from their memory?  Quite possible. Imagine my surprise when I discovered it was in production until  2010, when it was finally (and mercifully) discontinued.


Yes, I did send away for my “Water Monster” after saving my three proofs-of-purchase (I am so thankful I didn’t have to eat three boxes of this stuff…other GM cereals counted too).  To tell you the truth, I think I am still waiting for the delivery of said “Water Monster”.  It’s been thirty plus years, I’m sure it will be here any day now…

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