I played quite a bit of little league baseball while growing up. I wasn’t very good, at all, but that didn’t matter. It was fun. I started out playing T-Ball, which had teams named after Major League teams – I played for the Yankees. The next level was Bronco and all the teams had sponsors for team names. I played for D&D Sports, a local sports store. Then after two years I moved up to Pony and was on Pepi’s Pizza, a great local pizza joint (the only pizza as far as I am concerned, but that is a story for another time). After pony I moved on from little league, but still played a lot of sandlot ball through the hot summers. After games, my parents would take us to the local ice cream shop (Coneheads), where I would get a two scoop sundae in one of these tiny helmets. It was great fun and delicious, too.
Apparently, these little ingenious marketing ploys were produced by a company called Sports Products Corporation (SPC) sometime around 1970. They are still in production to this day, only by K2 (under the Rawlings moniker). It was an interesting collection to try to complete since the team choices were limited to whatever the ice cream shop had on hand. I don’t think too many people were interested in getting a Cleveland Indians or Seattle Mariners helmet, but there were a lot of Yankees, Mets, Red Sox, Expos and Blue Jays around…mainly Yankees, though. It was the same ice cream shop that provided me with access to my very first baseball cards (once again, that is a story for another time).